About this role
We are looking for an experienced Media Director to design and implement advertising campaigns focused on lead-generation pre-awareness that responsibly scales patient populations.
If you have previous Marketing experience building effective lead-gen strategies, we would like to meet you. To be successful in this role, you should be familiar with different media types and how to perform lead-gen built to scale.
Ultimately, you should increase the public’s interest in our partner practices through thoughtful media campaigns and ensure our advertising costs are within budget.
Ambulatory lead-gen training, patient population specific media buying tools, and guidance will be provided upon hire.
- Work alongside our Machine Learning engineer to develop proprietary patient growth initiative systems
- Work alongside our Senior Data Engineer to improve approach, reporting, and direction for our partner practices patient lead-gen strategies
- Determine the best platform for lead-gen strategies
- Monitor campaigns
- Regularly report advertising campaign results to partner practices (including revenues and costs)
- Optimize advertising strategies for varying patient populations and channels
- Design and review advertising budgets in collaboration with the designated Analyst for said partner practice
- Prepare additional promotional projects to support patient growth
- Create new campaigns to reach a broader audience
- Ensure a cohesive advertising message across campaigns
- Build long-term relationships with media influencers to promote our brand
- Proven senior work experience as a Media Director, Media Planner, or similar role
- Knowledge of different types of media channels
- Demonstrable experience with building effective lead-generation campaigns
- Great familiarity with digital marketing
- Working knowledge of analytics tools
- Experience with budget planning and KPIs
- Ability to manage and combine data
- Strong decision-making skills
- Excellent communication skills
- BSc in Marketing, Business Administration or similar field
About Belmar Health
Belmar Health is expanding access to great primary care. Our work defines solutions used by some of the most ambitious small and midsize primary care practices.
We're tackling healthcare's most difficult and important problems - and success is only a possibility when we inspire a shared mission with every individual we hire.
Learn more about Belmar Health