I hope that this article places you back in power of your website and provides an educated outlook on maintaining it.
I have used nearly every DIY site builder and done custom website development. Out of everything I've tried, there is one platform for building medical practice websites that takes the trophy and it's called Webflow.
What Is Webflow?
Simply put Webflow is a responsive website design tool that is built with no coding required for practices in any vertical of medicine to create their sites, without hiring someone to do it for you.
Webflow is built to bundle everything you need to create a website together in one place, it's a platform friendly to those with zero technical knowledge and newbie intuitive tools. Gone are the days that only professional coders and marketing companies could build your website. Now, you can build your practice’s website yourself and feature only the aspects that you want simply and easily.
Webflow combines the click, drag, and drop features of the best website development tools with the hosting power of Amazon Web Services. This means that you can, not only create a professional website within an hour but it will also be maintenance-free and available all of the time.
There are three primary components to the Webflow platform. The first is the designer. This is your visual web design tool that allows you to take the ideas in your head and translate them into a site prototype or template with NO coding at all. You will be able to build your website visually.
This means that you will be able to see how your website looks to your patients in real-time as you add features. There is no need to compile, run, display, etc. When you add a text box, header, or photo, you see it on your screen exactly how a patient would. This ability to visually edit the site on the fly is critical to the accessibility of Webflow without sacrificing professional quality and HIPPA level security.
What is a CMS? CMS stands for Content Management System. Though you may know it as Centers For Medicare and Medicaid Services, this is much different.
The CMS in Webflow is the tool used to manage digital information. Such as blog articles, your services, the conditions you treat, etc. This code-free environment lets you independently create a visual template of the blog posts or service pages that you will be used as the backbone of your site.
The final part of the Webflow model is hosting. Hosting is the unsung hero of the Internet. It is the physical attribute of your website. Think of it as where your data is physically stored. Webflow uses the ultra-fast and ultra-reliable services of Amazon Web Services for hosting. This means their services are virtually always up and available and can manage any type of website you have.
I have been designing websites since I was 9 years old and Webflow has forever changed the way I do this. Webflow has taken the initiative to launch Webflow University to teach you how to design, deploy and manage your practice’s website with complete ease.
“But Webflow isn’t HIPPA Compliant, how will my patients schedule appointments?”
A very common rebuttal to the support I have for Webflow is the HIPPA and appointment scheduling comments.
It’s a non-issue. We use JotForm at Belmar Health for appointment scheduling and PHI is securely transferred to our practice managers/coordinators email. Please use this Patient Appointment Form we created in JotForm and currently use at our practices.
How to add appointment scheduling to your Webflow site with JotForm
To add your new Patient Appointment Form to Webflow, find your embed code under the Settings tab while you’re editing your form and click COPY CODE.
Go to the Webflow designer in your dashboard and drag an Embed component to your preferred place on the page
Paste the code we Copied from Step 1.
And you successfully added HIPAA Compliant appointment scheduling to your practice’s website. Here are some things to note during this process:
I’m constantly advocating for our partners to make the greatest decisions when it comes to running their practice, this is one of those great choices that cut expenses and make patients happy.