Why Hospitals Should Stop Hiring In-House Marketing Teams

Joseph Lucero Blog

Human resources (HR) managers at hospitals have a ton of weight on their shoulders. Their recruiting efforts and hiring decisions will affect teams across their organization. Logically, HR managers would only want to bring in the best – the most qualified – talent. This is where HR managers, or whoever makes the hiring decisions, should highly consider outsourcing their marketing …

Your Practices Brand Image Checklist

Belmar Health Blog

When “brand image” is dissected, it’s simply the reputation of your practice. Too often a practices brand image is misinterpreted for their brand identity. Your brand identity can be classified with facets such as your logo, colors, and catchphrase. While each is imperative, brand image goes deeper than a nice color palette. There’s no substitute for a positive reputation At …

Patient reviews: nearly everything you need to know

Belmar Health Blog

Patient reviews can do two things for you. Bring you more patients, or bring you no new patients. There’s nothing hidden in between the lines. They love your care or they don’t. We’ll touch on the quality of your care later on but let’s talk about reviews for a little. Dissecting Patient Reviews “Your goal as a Doctor is to …