01 Why potential patients interact with our ads
Simple examples of vanity metrics are page views, likes, and comparable data types. Each of those metrics serves a purpose; however, they don't directly coincide with conversions and goals linked to your care.
02 A good ad creates a relationship with patients
The grand theory behind distinguishing key performance indicators is that once they're identified, we understand what resonates with your unique demographic of patients. Therefore decreasing your acquisition costs of those patients.